In Perspective: Central Illinois benefits from Super Bowl
Updated: January 31, 2013
CHAMPAIGN COUNTY- It's
time for the super bowl rush to start.
People are expected to eat more than a billion wings and drink millions of
cases of beer this weekend.
At County Market, you can hear the
sweet sound of sales, as cashiers ring up groceries.
"We sell a ton of product the
three days before game time. Now, obviously we have it every year, we're
counting on it to be honest with you," says Store Director, Mike
Miskimins.
People like Connie Hubert from
Urbana are getting ready to throw a big game bash.
"We have little hot dogs, we have the meatballs, and there's going to be
some chicken fingers and a lot of people are making chilli.This is my favorite
time of year," she says.
Miskimins says the big game beats
out a lot of holidays in terms of sales.
"It's a great day for us, it's
actually the second ranked food holiday behind Thanksgiving, actually a lot of
years it takes out Christmas."
It's also a huge day for the pizza,
beer, and chicken wing industry.
The National Chicken Council says Americans will eat 1.23 billion chicken wings
this weekend.
Buffalo Wild Wings is a popular
place to get them.
"We typically see 100% increase
in sales that day from a typical Sunday. We'll probably order an extra 40-50
cases that week alone," says Tony Moenck, the manager at Buffalo Wild
Wings in Savoy.
Those extra cases mean they'll be
serving up about 20,000 extra wings.
Add to that the five extra kegs the restaurant is planning to go through, and
that equals one big payoff for the restaurant from the big game.
