Babyland says it saw between 150 - 200 people Saturday. It's not a huge increase, maybe about 10% or so, but numbers are still up. It's the third year for Small Business Saturdays.
Babyland says it's a good thing more people are taking part. The owner says shoppers usually think of big box stores on Black Friday, so it helps bring attention to local "mom-and-pop" shops.
A big player this year is social media. Several businesses around the area are turning to technology to spread their advertising.